What’s Natural?

I’ve had many customers and prospective customers ask if my products are “all natural.” My response is, “As natural as I can make them!” There is no legal definition for “natural,” even though most of us would believe that naturally occurring without human intervention would be a decent interpretation. I do prefer my ingredients to be virgin, organic, unrefined, except that there are reasons for me to use a refined and deodorized shea butter. The big reason for that is

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